L’Oréal’s latest gadget mixes lipstick based on what your favorite influencers

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L’Oréal’s latest gadget mixes lipstick based on what your favorite influencers

L’Oréal is continuing to advance into the tech space with the announcement of its Bluetooth-connected Perso — a gadget that’ll mix up lipstick, foundation, or a skincare regimen that’s customized to whoever owns it. The company demoed the lipstick- and skincare-creation process at CES today, including how the device’s companion app can pull trending images from social media to whip up a lipstick color.

The demo app that the company had at CES is stocked with a preloaded bank of images, but a spokesperson tells me that when it’s officially available in 2021, people will be able to hook up their social media accounts to the app and get color inspiration from there. The idea is that you can match whatever your favorite influencer is wearing or re-create a specific look.

You can preview that color on yourself using augmented reality before committing to making it. Once you decide to create that color, the Perso uses three swappable color cartridges to squirt out the right amount of each color that, when mixed together, create your desired look. The cartridges should supply enough lipstick for 30 applications. The foundation process presumably works similarly in that it’ll match its colors to your skin tone on a specific day, but I didn’t see that demoed.

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